Wallet-first loyalty for local merchants. The pass lives in Apple and Google Wallet, reminds customers to check in when they arrive, surfaces nearby offers, and brings them back before they drift.
From $149/mo · No setup fee · 30 days free · In-person NYC setup
First 20 NYC merchants: $99/mo forever · 12 spots leftTrusted by NYC merchants
· Restaurants, retail, salons, gyms & more
Checkout experience
Pass, points, and reminders
Campaigns run themselves
Integrate, import, or run alongside
Trusted by merchants in
The problem
Five reasons. All happening right now.
You're paying Tap Mango or similar for outdated software that needs a dedicated tablet, has an interface your staff hates, and barely gets used.
Every checkout. Cashier types it wrong. Customer repeats it twice. Line backs up. Half your customers stop bothering.
You have to manually create every campaign. Nobody has time. So nothing gets sent. Customers drift away silently.
Your loyalty system and your POS don't talk to each other. Double entry. Reconciliation headaches. Data sitting in two places doing nothing.
Customers earn points they forget about. No reminders. No triggers. No reason to come back. The loyalty program exists but doesn't actually drive loyalty.
One tap fixes all of it.
Already have loyalty?
TapBack is easiest to understand if you already believe loyalty matters. We make it easier to join, easier to use, and harder for regulars to disappear.
Import customer lists and balances, remove the dedicated tablet dependency, and make wallet tap-in the front door your staff can actually use.
Best proof point
Compare today's check-ins against TapBack wallet enrollments in the first 30 days.
POS loyalty is usually buried at checkout. TapBack gives customers a wallet pass they keep seeing and an automation layer that knows when to bring them back.
Best proof point
Measure lapsed customers recovered and revenue attributed to campaigns.
No app launch, no punch card, no phone-number habit to train. Start with a wallet pass, a simple reward, and a 30-day return-visit scorecard.
Best proof point
Track first-to-second visit conversion from every new member.
How it works
We come to your location, map the cleanest POS path, and leave you with a loyalty experience your staff can explain in one sentence.
We connect where your POS supports it, import when that is faster, and run alongside your checkout flow when needed. No rip and replace. No new POS contract.
At checkout, the customer taps to add your loyalty card to Apple or Google Wallet. No app download, no checkout phone-number script, and a QR/barcode fallback when hardware needs it.
Every visit updates the member profile. Retention Autopilot watches frequency, spend, and reward progress, then sends the right campaign before the customer goes quiet.
Features
Customer taps their phone. Points added. Wallet card updated. No phone number. No QR code scan. No friction. Line keeps moving.
Lives in the wallet app every customer already has. Updates push in real time — balance, rewards, offers, and location-aware reminders.
Choose a goal and a max discount. TapBack monitors visit frequency, spend, and behavior, then sends margin-aware campaigns automatically.
Square, Toast, Clover, Lightspeed, Revel, and more. We use the best available path: direct integration, export/import, or a lightweight checkout flow that runs alongside your POS.
When a saved pass is relevant at your location, the phone can surface a check-in reminder or a live offer so customers remember to tap.
Who your best customers are. When they visit. What they spend. Who's at risk of churning. The data your POS never showed you, finally visible in one place.
Flash deals on slow Tuesdays. Win-back offers for lapsed customers. Birthday rewards. Seasonal pushes. TapBack writes, schedules, sends, and measures them. You can review first, or let Autopilot run.
Retention Autopilot
Merchants do not need another dashboard to babysit. They need a system that knows when to act and proves what came back.
Goal
Bring back lapsed customers, fill slow hours, or increase second visits.
Reward style
Points, punch card, free item, double points, or a small dollar-off offer.
Margin limit
Set the biggest discount you are comfortable with. Autopilot stays inside it.
Win-back
Customer is slipping from their normal visit rhythm. Offer goes out before they are gone.
Slow-hour fill
A weak window is detected. Nearby members get a time-boxed reason to visit.
Almost-there nudges
Members near a reward get a reminder that one more visit unlocks it.
VIP protection
Best customers get recognized before they feel anonymous somewhere else.
Wallet enrollments and staff adoption
Repeat visits and recovered customers
Revenue attributed to campaigns
Wallet Proximity Reminders
Customers forget to check in. TapBack makes the wallet pass context-aware so it can surface at the store or near an active promotion.
When a saved pass is relevant at your location, the phone can surface it so the customer remembers to tap before checkout.
If a promotion is live, TapBack can update the pass with the offer and let Wallet surface it when the customer is close enough.
Tap to check in
Double points until 3pm
Quiet hours + frequency caps
Tap to check in
Double points until 3pm.
Works for customers who have saved the pass and allowed wallet notifications/location relevance. TapBack uses this to surface the pass, not to secretly track walk-by traffic.
25-second product story
A polished walkthrough of the moment customers tap, save the wallet card, get reminded, and come back.
AI Campaigns
Live feed of automated campaigns built around behavior, timing, and margin limits.
Maria hasn't visited in 18 days.
→ Campaign fired: “We miss you — $3 off today.” Maria ordered.
Slow afternoon detected (40% capacity).
→ Flash deal sent to 240 nearby members. Floor filled up.
James hit 500 points.
→ Reward unlocked notification sent. James came in by 2pm.
Diana's birthday tomorrow.
→ “Happy early birthday” offer sent. Diana visited.
Average merchant sees first AI-driven return visit within 72 hours of going live.
Real merchants
“We were paying $200 a month for Tap Mango and our cashiers hated using it. With this, customers just tap their phone. Our participation rate tripled in the first week.”
“The AI sent a win-back campaign on a Tuesday afternoon when we were dead slow. Brought in 12 customers that afternoon. I didn't do anything — it just ran.”
“Finally a loyalty program that doesn't need its own tablet. Works with my Square, customers love the wallet card, and I can actually see which customers are my best ones.”
30-day ROI
Most merchants do not need a miracle. They need a handful of measurable return visits every month.
At a $25 ticket and 55% margin, TapBack needs about 11 recovered visits per month to cover itself.
Wallet enrollments, repeat visits, campaign redemptions, recovered customers, and attributed revenue.
If the 30-day scorecard cannot show real return visits, you should not keep paying for it.
Pricing
$149/mo. No setup fees. No contracts.
per location — everything below included
12 spots remaining.
Add-ons
Pick any combination. Cancel any add-on anytime.
Connect a second POS system
Shared customers, separate dashboards
Cohort reporting, churn forecasting
Your logo, colors, full branding
Stripe-powered card payments
Earn points on every online order
Email + push + SMS sequences
Direct line, 4hr response, white-glove rollout for multi-location and high-volume merchants
Comparison
Most loyalty tools can track rewards. TapBack is designed to get customers enrolled, seen, and brought back.
| TapBack $149/mo |
TapMango legacy loyalty suite |
Square Loyalty POS-native |
Toast Loyalty POS-native |
|
|---|---|---|---|---|
| Primary loyalty experience | Wallet-first | Tablet/app-first | POS-first | POS-first |
| Customer enrollment | Tap once, no app | Phone/tablet/app flow | POS checkout flow | POS checkout flow |
| Apple & Google Wallet | Core product | Available in some setups | Available in some setups | Varies by setup |
| Location-aware pass reminders | Check-in + offer prompts | Varies by program | Limited to wallet setup | Varies by setup |
| Campaign automation | Autopilot with margin rules | Tools require setup | Within Square ecosystem | Within Toast ecosystem |
| Works across POS setups | Integrate, import, or run alongside | Integration-dependent | Square ecosystem | Toast ecosystem |
| Done-for-you migration | Included for NYC launch | Self-serve/service plan | Self-serve | Self-serve/support |
| 30-day scorecard | Enrollments, recovered visits, revenue | Reports | Reports | Reports |
| In-person NYC setup | Yes | Not standard | Not standard | Not standard |
Try it yourself
See what your customers would add to Apple or Google Wallet.
We use this to mock up a branded pass and prepare your setup call.
We send a setup link. SMS is optional and opt-in; customers never need to give a phone number at checkout.
Or book a 15-minute call.
We come to your location, set everything up in person, and you're live before we leave.
Book a Setup CallFAQ
No. You keep your current POS. We use the cleanest path available for your setup: direct integration, import/export, or a lightweight flow that runs alongside checkout.
No. The loyalty card lives in Apple Wallet or Google Wallet — apps that are already on most phones. They tap once to add it, and we support fallback links or QR/barcode flows when needed.
Not at checkout. TapBack is built around wallet enrollment first. SMS can be added with clear opt-in for merchants who want text campaigns, but the staff does not need to ask every customer to repeat a phone number.
Yes, when the customer has saved your pass and allowed wallet notifications or location relevance. TapBack can make the pass relevant at your store so Wallet can surface it as a check-in reminder. We do not pitch this as hidden walk-by tracking; it is a customer-facing wallet reminder.
Yes. If a promotion is live, TapBack can update the wallet pass with the offer and use location relevance so the phone can surface the pass nearby. Delivery depends on Apple Wallet or Google Wallet settings, user permissions, and platform notification rules.
We start by importing your customer list and point balances where export access is available. Your customers keep their history, and the new experience becomes wallet-first instead of tablet-first or POS-hidden.
It watches transaction and loyalty behavior — visit frequency, spend patterns, time between visits, and reward progress. When behavior suggests someone is drifting, Autopilot sends a margin-aware offer before they are gone. You can review campaigns or let them run automatically.
We provide or recommend the right tap setup during onboarding. Some merchants can use compatible hardware, and every launch can include a QR/barcode fallback so loyalty still works even before deeper NFC support is configured.
Most NYC pilots can launch the same day. We configure your wallet card, import what we can, set up the tap or fallback flow, and leave you with a live first version before we leave.
No contract. Month to month. Cancel anytime. 30 days free so you see real results before paying anything.
You own your customer data completely. We export everything — customer list, visit history, point balances — in a standard CSV format on request.
Wallet-first enrollment, proximity reminders, Retention Autopilot, and a 30-day scorecard. NYC-based, in-person setup. Founding rate of $99/mo for the first 20 merchants.